Electrifying a market giant: Why Ford’s new Lightning pickup is the biggest innovation in F-150 history

For many reasons, Ford’s Lightning F-150 electric pickup truck could become a landmark in the transition to electric personal mobility in Canada. First, is its value compared to its internal-combustion siblings. Second, is Ford’s compelling history in this market sector, Peter Vella explains

Ford’s electric F-150 Lightning carves out new territory in the Canadian pickup market

The competitively priced, featured-laden electric version of North America’s most popular pickup launched to rave reviews in a prime-time showcase worthy of the F-150’s iconic status and expected market impact