Ambitious plan includes purchase of new electric vehicles and conversion of gasoline-powered light trucks with made-in-Quebec technology

Quebecor is electrifying its entire vehicle fleet to fight the climate crisis.

On Jan. 15, the Quebec-based media and communications company announced it had set “one of the most ambitious targets of any company in Canada,” with a plan to electrify 1,100 vehicles, 900 of which are used cable provider Videotron. This joins 35 electric cars the company already has in rotation.

Pierre Karl Péladeau, president and chief executive officer of Quebecor said it was “important” for businesses to help deter climate damage.

“This process will guarantee responsible management of Quebecor’s fleets: among other things, it will increase the useful life of our light trucks and reduce our greenhouse gas emissions by switching to hydroelectricity, one of Quebec’s greatest collective natural assets,” he said.

New EVs and truck conversions

At Videotron, the company will invest more than $14 million in new electric cars and to convert its gasoline-powered light trucks to electric using technology developed by Ecotuned Automobile. It will also be purchasing electric charging stations and updating existing infrastructure. This phase of the plan has a completion date of 2024.

Quebecor says reaching its goals will reduce its greenhouse gas emissions by 50 per cent, equal to one person making 85,000 one-way trips by plane from Montreal to Toronto. 

Communications company TVA, another Quebecor subsidiary, is also part of the initiative. It plans to have 60 mass-market vehicles, including those used by TVA Nouvelles, to be electric within five years. It also aims to reduce the amount of vehicles needed by 10 per cent.

“The ambitious target we have set with our electrification plan demonstrates our determination to remain at the cutting edge,” said Péladeau. “The other Quebecor subsidiaries that operate vehicle fleets will also be an integral part of this electrification plan in the subsequent phases.”

In tandem with this announcement, Quebecor also announced it is becoming a member of Propulsion Québec, the province’s smart and electric transportation cluster.