For every Erange EV tire sold in North America, two pounds of plastic and trash are removed from oceans, rivers and coastlines

This article is Sponsor Content presented by Sailun Erange EV Tires.

The road ahead is electric — and it’s changing more than just what powers our vehicles.

It’s changing how drivers think, how retailers engage, and how products are designed.

At the intersection of performance and purpose is Erange EV tires: tires engineered for the unique demands of electric vehicles and aligned with a broader movement toward sustainability.

Now, through a collaboration with ocean cleanup organization 4ocean, every Erange EV

tire purchase also contributes to environmental restoration — removing two pounds of

plastic and trash from global waterways.

It’s a small, built-in action with a larger purpose: helping drivers take part in positive change simply by making the right product choice.

Technology in a new era of driving

Electric vehicles come with a unique set of challenges: higher torque, increased weight, and different energy efficiency needs.

Erange EV tires were developed with these dynamics in mind, using proprietary EcoPoint technology to deliver enhanced grip, longer tread life, and lower rolling resistance — all key for supporting EV performance.

This same technology is also designed with environmental responsibility in mind. EcoPoint uses advanced compounding techniques to reduce wear and waste, without sacrificing

ride quality or reliability. It’s innovation that looks beyond the next kilometre — to what comes next for the industry and the planet.

To further enhance its environmental impact, Erange EV tires back their EcoPoint technology with an 80,000 KM or 60-month warranty — reinforcing a commitment to durability that not only ensures long-lasting performance but also helps reduce waste, conserve resources, and extend the environmental benefits of every set of tires.

A tire that does more without doing more

Through the Partnership with Purpose campaign, Erange EV tires adds a new layer of impact.

By partnering with 4ocean, Erange EV tires is ensuring that each tire purchase not only supports a cleaner future for mobility — but also a cleaner future for marine ecosystems around the world.

4ocean, a certified B Corporation, is a global cleanup organization that employs full-time crews in high-impact areas including Florida, Guatemala, and Indonesia.

Since its founding in 2017, 4ocean has pulled more than 40 million pounds of plastic waste from the environment.

Products with purpose

EV owners are often early adopters — not just of technology, but of values-led decision-making. Offering a tire that speaks to both performance expectations and environmental commitment gives retailers across Canada a meaningful way to connect with this customer base.

Consumers are increasingly looking for everyday products that align with their values. Erange EV tires provide a solution that’s easy to talk about and even easier to act on.

No one product will solve the environmental challenges we face — but progress often starts with simple, consistent steps. Tires are a necessity. They’re not glamorous or headline-grabbing. But now, they can be part of a larger story—one that reflects innovation, impact, and a more conscious approach to mobility.

To learn more about Erange EV tires and the Partnership with Purpose, or to get a set of your own, visit erangetires.com or 4ocean – Go Sailun.