This document provides an overview of incentive strategies in 13 leading plug-in electric vehicle (PEV) markets. The document looks at incentives for both battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). The authors do not comment on the effectiveness of each incentive, but provide an overview of the different ways in which PEV incentives are designed. Their hope is that policymakers can gain insights into different strategies for incentivizing the purchase of PEVs. The document focuses on purchase incentives, it does not take a detailed look into non-financial, indirect, or re-occurring incentives. The main focus is on consumer incentives, not fleet or business incentives.

Incentives for PEVs are applied in several different ways including as income tax credits, rebates, point of sale incentives, grants, purchase-tax or purchase-fee waivers, subsidies, and feebates (or bonus malus). This report outlines how incentives for BEVs and PHEVs are administered in the top 13 PEV markets.